The Flap
of a Butterfly’s Wings  
in Brazil can Set Offa Tornado in Texas

“Why did you choose a butterfly?”

This is a question that we are often asked.

First of all you must know

that one of the co-founders of Davidson has always sported a bow tie (nœud papillon in French).

Also, the butterfly

was used by Edward NORTON LORENZ in 1972 when he presented his butterfly effect before the American Association for the Advancement of Science, with the question “Does the Flap of a Butterfly’s Wings in Brazil Set Off a Tornado in Texas?”
That was to explain that in which a small change at one place in a deterministic nonlinear system can result in large differences in a later state. This metaphor can also be used in the world of consulting: what if the actions of one solitary consultant could have a radical effect on the outcome of a project?

Then there is the question

of the flower and the imaginary colours in the logo.

  • Originality and imagination make the picture livelier.
  • There is synergy between the butterfly and the flower, a kind of mutual necessity in their existence and development. 


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